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New Bosch VitaFresh Refrigeration Technology Automatically Keeps Produce Fresher,
When Fruits and Vegetables Stay Fresh and Nutritious Longer, Americans Take Less
Trips to the Store; Keep More Green in their Refrigerators and Wallets
(New York, NY – June 30, 2010) – Bosch VitaFresh™ technology will have families
seeing more green inside their refrigerators – and in their wallets – as their fruits
and vegetables stay fresh longer than when using a conventional refrigerator.
Available in Bosch’s new French Door refrigerator, VitaFresh utilizes a food preservation
technology perfected by Bosch in Europe. A proprietary high-tech lining within the
VitaFresh drawers works with precise climate sensors to automatically maintain the
perfect balance of temperature, humidity, and air circulation – without the need
to adjust any confusing settings. This proven technology also preserves vitamins
and nutrients that would otherwise deteriorate, so food stays nutritious too.
“Bosch has conducted extensive research in Europe on the science of freshness. Based
on our findings, we’ve perfected VitaFresh technology so that fruits and vegetables
last longer. The results are incredible – with strawberries lasting up to five days,
and lettuce lasting up to fourteen days.” said Martin Knobloch, Senior Vice President,
Refrigeration, Bosch home appliances. “VitaFresh is like the fountain of youth for
The ENERGY STAR®-qualified Bosch French Door refrigerator featuring VitaFresh technology
is now available with a MSRP of $2,999. For more information on VitaFresh go to:
About Bosch French Door Refrigerator with VitaFresh
While other refrigerators rely on the user to manually adjust temperature and humidity
settings when produce is added in the crisper drawer, VitaFresh automatically creates
the optimal storage environment. The result: fruits and vegetables stay crisp, healthy
and delicious, longer.
It’s not just the cold; it’s the humidity, too. VitaFresh technology is a two part
system that automatically maintains:
1. Ideal Temperature
2. Automatic Humidity Control
- Sensors ensure the temperature is consistently at just above freezing, the ideal
level for optimized freshness and longer storage results
- The directional airflow system provides indirect cooling over the VitaFresh drawers.
This prevents dry, cold air from being blown directly against fruits and vegetables
and significantly reduces the dry-out effect that shortens storage life
- Utilizing technology perfected by Bosch in Europe, a proprietary high-tech lining
regulates how much, or how little moisture is required for the type of produce stored
in the drawers to keep produce fresher, longer
As the ENERGY STAR Partner of the Year for Appliances, Bosch’s commitment to energy
efficiency shines with the introduction of its French Door refrigerator with VitaFresh.
- The ENERGY STAR-qualified French Door refrigerator is engineered to meet strict
efficiency standards and requires less energy, and money, to operate
- A door open alarm helps prevent energy waste by alerting users when the refrigerator
door has been left open
- SuperCool™ and SuperFreeze™ modes quickly balance temperatures between cool items
and newly placed goods in the fridge and freezer. This helps foods stay fresh by
minimizing temperature fluctuations
Bosch’s new French Door refrigerator is equipped with design features that maximize
beauty as much as it does convenience, including:
- All-level LED lighting brightly illuminates every shelf and drawer inside the refrigerator
and freezer, ensuring no food gets overlooked or forgotten
- A flush and frameless ice and water dispenser is accented by stainless steel SteelTouch™
controls, which allows users to make temperature adjustments and access other features
with the soft touch of a finger
- Hidden hinges on the door provide a sleek, built-in look for any kitchen design
while providing sturdy support and easy opening
- A family-sized 25.9 cubic foot storage capacity combined with gallon door bins,
split and spill-proof shelving, oversized VitaFresh drawers and a full-width deli
drawer allow for flexible storage
Bosch Home Appliances is part of BSH Bosch and Siemens Home Appliance Group, the
third largest appliance manufacturer in the world. Known worldwide for raising standards
in appliance efficiency and quietness, Bosch is the only US appliance manufacturer
with entire product lines of ENERGY STAR® qualified dishwashers, washers and refrigeration.
In fact, Bosch has earned the ENERGY STAR Partner of the Year Award for Appliances
two years in a row. With US headquarters in Huntington Beach, CA, the company operates
an appliance park in New Bern, North Carolina comprised of state-of-the-art factories
for washers, dryers, dishwashers, ranges, ovens and cooktops. VitaFresh™, SuperCool™,
SuperFreeze™ and SteelTouch™ are trademarks of BSH Home Appliances Corporation;
all rights reserved.
For more information, visit www.bosch-home.com/us
or call 800.921.9622 to request a catalog.
Connect with Bosch on Twitter at @BoschAppliances or become a fan at Facebook.com/BoschAppliances.